Take-Two CEO Discusses Video Game Prices Amid Economic Challenges
Strauss Zelnick, the head of Rockstar owner Take-Two, comments on the price of new video games, emphasizing that people will still buy GTA 6 despite economic hardships.
Strauss Zelnick, the head of Rockstar owner Take-Two, comments on the price of new video games, emphasizing that people will still buy GTA 6 despite economic hardships.
Strauss Zelnick, the CEO of Take-Two Interactive, addressed the issue of rising video game prices, assuring that the highly anticipated GTA 6 will still attract buyers due to its compelling nature. Zelnick acknowledged the current economic challenges faced by many, including increasing costs of essentials like gas and groceries, but he believes that consumers will prioritize purchasing GTA 6 for its entertainment value.
During an interview with IGN, Zelnick highlighted that while prices of various goods have been increasing, the cost of new games has remained relatively stable over the years. He mentioned that the standard price for major AAA titles today is $70, a figure that has not kept pace with inflation. Some industry experts suggest that higher game prices could lead to a more sustainable gaming industry by offsetting rising development costs. Despite potential consumer resistance to price hikes, data indicates a willingness to embrace $80 games, according to Zelnick.
Rockstar's CEO emphasized the company's commitment to delivering exceptional entertainment experiences, aiming to exceed customer expectations with each title. Looking beyond GTA 6's pricing, Zelnick noted that the game will require a PlayStation 5 or Xbox Series X|S to play, both of which have seen price increases since their launch. The entry-level Xbox Series S is currently priced at $400, while the cheapest PS5 variant is the $600 digital edition. GTA 6 is scheduled to launch on November 19, 2026, for PlayStation 5 and Xbox Series X|S, following a delay from its original release date of May 26, to allow for further quality enhancements.
