Nintendo's Stance on Game Discounts: Prioritizing Complete Experiences
Patience usually pays off when it comes to new games, as a few months after launch, a steep discount isn't uncommon. Nintendo is one of the few exceptions to that rule, as, apart from a rare sale, prices for its first-party titles largely remain the same for years on end.
Patience usually pays off when it comes to new games, as a few months after launch, a steep discount isn't uncommon. Nintendo is one of the few exceptions to that rule, as, apart from a rare sale, prices for its first-party titles largely remain the same for years on end.
Former Nintendo of America president Reggie Fils-Aimé recently explained Nintendo's strategy of not offering discounts on its games. He compared the approach to 'Kyoto craftsmanship,' emphasizing that Nintendo games are designed to provide a complete and crafted experience from the initial release. Fils-Aimé highlighted that Nintendo's mentality is to ship games that are ready to play without requiring extensive day one updates, reflecting a commitment to quality.
He further elaborated on how Nintendo prioritizes delivering feature-complete games to customers, which sometimes results in the company not offering discounts on its titles. As an example, Fils-Aimé mentioned that The Legend of Zelda: Breath of the Wild has maintained its launch price on the eShop for almost a decade, showcasing Nintendo's dedication to maintaining the value of its games over time.
