How Rebellion Stands Out on Steam Without Big Budgets
When you're a self-funded, self-publishing studio like Rebellion, the team behind the Sniper Elite series and last year's breakout new IP, Atomfall, you have to find a few ways to stand out from the pack.
When you're a self-funded, self-publishing studio like Rebellion, the team behind the Sniper Elite series and last year's breakout new IP, Atomfall, you have to find a few ways to stand out from the pack.
Steam has significantly grown in size over the years. In 2012, Steam would receive around 30 new games monthly, while in March of this year, the platform saw 2,472 new games, averaging over 80 new games daily. With the market flooded by indie and AAA studios, Rebellion faces the challenge of standing out. CEO Jason Kingsley emphasizes the importance of controlling budgets and having a clear, focused concept for their games. Titles like Sniper Elite and Zombie Army are straightforward, allowing consumers to quickly grasp the game's premise. Even upcoming titles like Alien Deathstorm follow this trend, ensuring clarity despite limited marketing resources.
Rebellion's approach highlights the significance of simplicity in game titles to attract the right audience without extensive marketing campaigns. By aligning game names with their core concepts, the studio aims to make it easier for players to understand the game's essence and decide if it suits their preferences.
