Xbox to Expand Exclusives Based on Business Health, Says Asha Sharma

Xbox boss Asha Sharma discusses the importance of exclusives for the platform's future, linking future releases to the health of the business.

Xbox head Asha Sharma recently emphasized the significance of exclusives for the platform's growth in a conversation with Fortune. While stressing the value of multi-platform titles, Sharma highlighted the pivotal role of exclusives in platform development. She noted that Xbox, currently the world's second-largest publisher, aims for widespread game availability to enhance its strength in the market.

Sharma revealed plans for one to two signature exclusives, starting with Gears of War: E-Day and 2027's Clockwork Revolution. These exclusives are not timed, indicating they won't be ported to PlayStation in the future. However, Xbox will release first-party titles like State of Decay 3 and Senua on PS5 next year, a shift from previous plans. This move has sparked speculation among fans, especially after a PlayStation 5 logo briefly appeared on Gears of War: E-Day art on the official Xbox Podcast.

Xbox's approach to exclusivity appears to be evolving, with Asha Sharma and her team assessing each game individually. The strategy with these two titles will likely influence future decisions on exclusivity. The company's stance on multi-platform releases remains uncertain, leaving fans to ponder whether Xbox will maintain a selective approach or return to broader exclusivity. Xbox seems to be navigating these decisions carefully, with Sharma's words reflecting a flexible strategy that adapts to changing circumstances.