The Odyssey Box Office Opening Exceeds Expectations with Imax Buzz
Box office estimates are coming in for The Odyssey, which looks set to enjoy a very strong opening weekend amid hype for Imax screenings.
Box office estimates are coming in for The Odyssey, which looks set to enjoy a very strong opening weekend amid hype for Imax screenings.
Christopher Nolan’s star-studded adaptation of Homer’s ancient Greek poem is the first film ever to be shot entirely on Imax 70mm film, generating around $15 million in Thursday previews in North America. This figure surpasses other movie previews this year, including Michael’s $12.6 million and Oppenheimer’s $10.5 million, but falls behind Nolan’s The Dark Knight Rises and The Dark Knight. The Odyssey is projected to have a $90-$100 million box office opening weekend, aiming to surpass Nolan’s previous debuts.
Variety reports that the film cost $250 million to produce, with Universal allocating $125 million for promotion. IGN’s review of The Odyssey gave it an 8/10 rating, praising its unique adaptation of Homer’s work. The movie's success will be crucial in determining its profitability, given the substantial investment involved in its production and marketing.