Rebellion CEO Discusses Use of Generative AI in Games

Rebellion, the team behind Sniper Elite and Atomfall, has no plans to use generative AI in games, according to CEO Jason Kingsley. However, he believes the conversation around this topic should be more nuanced.

Jason Kingsley, CEO of Rebellion, stated that the studio does not intend to incorporate generative AI into their games. He emphasized the importance of having a thoughtful and balanced discussion on the matter, as opinions on AI vary widely. Kingsley mentioned the potential practical applications of using generative AI as part of the tools chain to speed up iteration processes. For instance, he described a scenario where designers could quickly explore different environments by transforming screenshots through AI.

While Kingsley acknowledged the benefits of leveraging AI for idea exploration, he highlighted the need for a middle ground between those who oppose AI entirely and those who embrace all forms of it. He emphasized the value of using generative AI to facilitate cost-effective and rapid idea prototyping before further development with human input.