Netflix Games Business Shows 600% Surge in Kids' Mobile Game

As part of Netflix's latest earnings report, the streamer gave an update on its growing video game efforts, which include cloud-based TV games and mobile games.

Netflix's gaming business is on the rise, with the release of successful cloud games like FIFA World Cup: Launch Edition and Unhinged. The Netflix Playground app for kids has seen a 3x increase in daily players since its launch, contributing to a 600% surge in engagement for kids' mobile games. Netflix co-CEO Gregory Peters highlighted the positive signals indicating future growth potential, especially in cloud-based TV games, which have shown an 11x increase in monthly active players since October 2025.

Despite past challenges, Netflix is now focusing on social and party games, with upcoming titles like Netflix Minigolf featuring popular franchises. The company aims to become a go-to destination for gaming, offering a new way to interact with stories and characters in an accessible and entertaining manner.