NBC Universal Eyes Gaming Assets After Splitting From Comcast

NBC Universal could pursue gaming assets following its split from Comcast, with Comcast CEO Brian Roberts showing interest in the gaming industry for a while.

NBC Universal and Comcast are set to divide into separate entities, potentially leading NBC Universal to seek gaming acquisitions. Comcast CEO Brian Roberts, who has previously considered acquiring companies like Activision, Electronic Arts, and Epic Games, has a strong interest in the gaming sector. While no concrete plans have been confirmed, Roberts' son Tucker Roberts currently oversees Comcast's gaming division and is eager to expand its presence in gaming.

Comcast, known for its partnership with Nintendo for Mario animated movies, has a history of attempting to purchase major game companies. NBC Universal also collaborates with Wolf Games, a generative AI gaming startup that recently launched its first title, Law & Order: Clue Hunter. Following the split, NBC Universal will be led by Michael Cavanagh, who expressed the company's intent to explore new ventures in adjacent industries.

Although the Reuters report hinted at potential targets like Take-Two and Xbox, no specific acquisition plans were disclosed. Meanwhile, Xbox is reportedly undergoing strategic changes, including the closure or sale of some development studios. Speculation suggests that Microsoft may separate Xbox, potentially making it an acquisition candidate. Despite rumors, Take-Two is gearing up for the launch of GTA 6 and shows no signs of selling.

NBC Universal's interest in gaming mirrors Paramount's recent move to acquire Warner Bros. Discovery, gaining ownership of various game studios such as NetherRealm, Avalanche Software, and Rocksteady.