Hasbro Partners with Nintendo for Legend of Zelda Toys

Hasbro has announced a multiyear licensing partnership with Nintendo to create products based on The Legend of Zelda franchise.

Hasbro's partnership with Nintendo to develop products inspired by The Legend of Zelda franchise has been revealed. The collaboration is set to begin in 2027, with a sneak peek of three six-inch-scale figures scheduled to be unveiled at San Diego Comic Con this month. While no specific details or images have been shared yet, the timing of the deal and its connection to Comic-Con suggest a focus on the upcoming live-action The Legend of Zelda movie.

Some fans are anticipating the debut trailer for the film at Comic-Con, although Nintendo has not confirmed any such plans. Meanwhile, Nintendo has announced a partnership with The Rizzler for a gaming event at the convention. Hasbro executive Billy Lagor expressed excitement about merging Nintendo's renowned storytelling with Hasbro's expertise in action and role-play, promising toys that will engage fans in immersive experiences and epic adventures.

Details regarding the financial aspects of the Hasbro-Nintendo partnership have not been disclosed. The live-action The Legend of Zelda movie, a collaboration between Sony Pictures and Nintendo, features Benjamin Evan Ainsworth as Link and Bo Bragason as Zelda, with direction by Wes Ball. Filming took place in New Zealand, the same location used for Peter Jackson's The Lord of the Rings series. Additionally, fans can look forward to a new remake of The Legend of Zelda: Ocarina of Time, slated for release on the upcoming Switch 2 console later this year.