Google Invests $75 Million in Movie Studio A24 for AI Research
Google is investing $75 million into the privately owned movie studio A24 for AI-based research, according to sources speaking to The Wall Street Journal.
Google is investing $75 million into the privately owned movie studio A24 for AI-based research, according to sources speaking to The Wall Street Journal.
Google is making a significant investment of $75 million into the movie studio A24 for AI research. A24, known for producing the upcoming Elden Ring and Death Stranding movies, will collaborate with Google on deep research and multiple projects over time. This partnership aims to integrate Google DeepMind's innovations into the creative process, allowing filmmakers to shape new technology for storytelling.
Despite the collaboration, Google will not have access to A24's content library or data, ensuring that the tools developed through this partnership will not impact the Elden Ring or Death Stranding movies directly. A24, valued at $3.5 billion, has been expanding its operations and recently achieved commercial success with the movie Backrooms. The studio's partnership with Google on AI research may face backlash due to A24's reputation as a boutique, auteur-driven studio.
The movie studio's recent successes, including the hit movie Backrooms and the signing of Curry Barker for a new Texas Chainsaw Massacre film, have positioned A24 as a key player in the industry. The collaboration with Google comes at a time when AI is a contentious issue in various sectors, with unions like SAG-AFTRA expressing concerns and advocating for AI protections.
