EA Sports FC, Madden NFL Publisher Launches EA Advertising
There's a new announcement today from EA, but it's not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertising — a platform designed to place brands directly into its portfolio of popular sports titles, such as Madden NFL and EA Sports FC.
There's a new announcement today from EA, but it's not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertising — a platform designed to place brands directly into its portfolio of popular sports titles, such as Madden NFL and EA Sports FC.
EA revealed EA Advertising, a platform aiming to integrate brands into its sports games like Madden NFL and EA Sports FC. With a vast player base exceeding 120 million monthly users, EA plans to offer dynamic in-game advertising solutions, including sponsored challenges and cosmetic items.
The company also mentioned opportunities for brands to sponsor digital advertising boards, scoreboards, and broadcast overlays within the games. EA emphasized the use of a proprietary ad server and SDK linked to its Frostbite engine for precise targeting and campaign optimization.
Current partners with EA Advertising include Visa, Lowe's, Red Bull, Mountain Dew, Xfinity, and Peacock, all of whom have previously engaged in sponsored content within EA Sports titles.
