AI-Generated Music Video Promotes Stellar Blade: Blood Rain

Stellar Blade: Blood Rain is being promoted with an AI-slop music video created by developer Shift Up, and it's all about as soulless as you might expect.

Developer Shift Up has released an AI-generated music video to promote Stellar Blade: Blood Rain, featuring protagonist Evie singing an 'original' song titled 'Wanna be in Love' as she navigates the cyberpunk city showcased in the game's announcement trailer. The video, seemingly entirely AI-created, includes scenes of Evie picking up a KPop Demon Hunters keychain and behind-the-scenes footage of Shift Up developers with Evie.

The decision to use an entirely AI-generated video as a major marketing tool for the sequel has raised eyebrows, especially considering Shift Up CEO Hyung-tae Kim's belief in AI's importance in competing globally. Kim's statements on AI's role in the industry and South Korea's significant investment in AI further highlight the studio's direction with this unique marketing approach.

Stellar Blade: Blood Rain continues the franchise's trend of controversy, with criticisms focusing on the sexualization of Evie, who appears more childlike in this installment. Despite promises of 'more appealing' outfits, concerns persist over the character design. The game's director, Kim, addressed these concerns in an interview, emphasizing that players' perceptions may change upon experiencing the game firsthand.

While Stellar Blade: Blood Rain's release date remains unknown, fans can anticipate the original Stellar Blade's arrival on the Nintendo Switch 2 later this year.